About
Hi, I’m Baillie Roy — a graphic designer based in Toronto with seven years of experience working in agencies, start-ups, and in-house teams. I’ve had the chance to design everything from digital ads and websites to packaging and print, and I love building visuals that are both creative and practical.
Right now, I’m at Trend Hunter where I design across their different brands and campaigns, while also helping the team stay organized with smooth workflows. Before that, I was the lead designer at Hush Blankets, where I created all of their branding and packaging and designed ad campaigns that ended up driving big returns and even played a part in their acquisition by Sleep Country.
I’ve also worked on projects for Indigo Books & Music and taken on freelance work ranging from rebrands for small businesses to ad campaigns for fashion and retail. No matter the project, I try to bring a balance of clean design, strategic thinking, and a bit of fun to the process.
Packaging
Crafting compelling packaging designs that captivate consumers at point-of-purchase.
Digital Marketing
In today’s swift world, a sleek UI is what sets you apart from the rest. Great UI is both functional and fabulous.
Graphic Design
The first step in any type of design, regardless of its final intention or dimension, is its graphic representation.
Brand Identity
Tell me about your company values and goals, and together, we’ll develop the base for your brand identity.